5-a-day blogger, just returned from a whirlwind trip to Oregon recently and posted a very short video of his experience from that weekend. And by very short, it's only 38 seconds long.
One of the lines you hear him say to describe his surroundings in the video is that it's " . . . incredibly different from any other place on the planet I've been."
What if we took this line and applied to our business/job/line of work? What can you do to make your situation unique? How can we make our environment incredibly different?
It's a combination of what you have to offer, what you have to say and the setting in which it takes place. Make it different from anything else out there!