You've drawn the line - Now what?

For whatever reason, you have drawn your line in the sand. Whether it is a policy violation from one of your employees or a customer who is trying to take advantage of you, you have said enough is enough.

Now, that line has been crossed. What do you do? Do you sacrifice your integrity just so your reputation stays positive?

Seth Godin, blogger extraordinaire, recently published a blog titled "Little lies and small promises" that deals with reputation. There's always room for flexibility. But at what cost?

What do you stand for?