Would you rather have one customer or a million?
No brainer, right? What if you had a million customers spending a dollar each? What about one customer spending a million dollars?
What's the difference?
There really isn't any.
I recently had a visit from my best customer. I told her that she was our best. She said we always make her feel like a million bucks whenever she visits so she likes us.
We should make every customer feel like our best. Even the $1 sale.
Random fact: I once won a chugging contest in college. It was Mellow Yellow. I won a Frisbee.