What are you afraid of?

Social Media. Does it scare you? To some people, it's like talking to them about Nuclear Armageddon.

Between blogging, Facebook, Twitter, LinkedIn, etc., it is tough to be a successful business without embracing some form of social media.

Some companies cite lack of experience, lack of time, lack of resources, "it's too new", etc., as their reasons for not using social media.

In an era when our customers crave information NOW, doesn't it make sense to have some social media presence?

Check out these media facts:

The first full-page newspaper ad in the United States was published in 1856. The first newspaper published in America was in 1690.

The first paid radio commercial took place in 1922 at WEAF in New York. Continuous radio broadcasts had been around for about 20 years.

Twitter started in 2006 and has an estimated 175 million users worldwide.

Facebook started in 2004 and has over 500 million users.

If you are waiting for a bigger sign or a bigger ROI (Return On Investment), stop waiting. Start doing.

Sincerely,

@emnbensdad (That's me on Twitter.)

Good Service vs. Great Service

The Disney Institute recently put out this request on Twitter and Facebook. 


"In a word or two, reply to tell us what you think distinguishes good service from great service."


Here are some of the responses received from around the world:

• Great people
• Faith in God
• Responding to customers' needs
• Attention to Detail
• Attitude to SERVE
• Extra effort
• Listening
• Commitment
• Passion
• Never having to ask for something twice
• Sincerity in helping
• Exceed Expectations

That's some list, isn't it? See anything on the list you could be working on? Don't your customers deserve everything on this list and then some?


It basically boils down to how you want to be treated. If you want GREAT service, start by giving GREAT service.