Tuesday, November 9, 2010

Aliens


No. Not the ones from outer space. I'm using it to describe how a customer might feel after going into a place of business only to find out they are out of stock on a particular item.

Some analysts believe that over $100 billion is lost due to out-of-stock situations in retail stores across North America.

This is alienating our customers and sending them somewhere else.

The number one complaint consumers have about shopping is waiting in line. The thing that frustrates them second most is out-of-stocks.

By having a great in-stock position, you may be welcoming aliens and not know it.

How cool is that?

4 comments:

  1. Sounds like a great national campaign for a company. A big "out of stock" circle with a red line through it. Tag line underneath says "always in stock" our promise. It's kind of fun to do the impossible :-)

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  2. Donna,

    A very lofty goal indeed. But why not? Our customers would be the winners. Great possibilities with this one!

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  3. If your goal isn't impossible....

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  4. . . . you're not reaching high enough.

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