Monday, November 15, 2010
What are you afraid of?
Social Media. Does it scare you? To some people, it's like talking to them about Nuclear Armageddon.
Between blogging, Facebook, Twitter, LinkedIn, etc., it is tough to be a successful business without embracing some form of social media.
Some companies cite lack of experience, lack of time, lack of resources, "it's too new", etc., as their reasons for not using social media.
In an era when our customers crave information NOW, doesn't it make sense to have some social media presence?
Check out these media facts:
The first full-page newspaper ad in the United States was published in 1856. The first newspaper published in America was in 1690.
The first paid radio commercial took place in 1922 at WEAF in New York. Continuous radio broadcasts had been around for about 20 years.
Twitter started in 2006 and has an estimated 175 million users worldwide.
Facebook started in 2004 and has over 500 million users.
If you are waiting for a bigger sign or a bigger ROI (Return On Investment), stop waiting. Start doing.
@emnbensdad (That's me on Twitter.)