Monday, December 20, 2010

Instant Feedback: Converting Visitors to Customers

It's a simple question.

Last year, while surfing the website of a well known travel company, I closed my web browser and immediately another window popped open in order to find out why I did not make a purchase before I left the first window.

At first I thought it was annoying. But I realized they were trying to find out why I didn't buy something. They expect every guest that visits their site to make a purchase. Anything less than that is considered a failure.

Now that is just my opinion. But what if it was the goal of the company to sell one of their products or services to every visitor to their website?

Call them crazy. Or just call them successful!

They are a Fortune 100 company. They've got a great social media presence. They probably know more about their customer base than most companies. They expect more from their employees because their customers expect it more from the company.

So do you hire someone to stand outside the doors of your company and find out why visitors weren't converted to customers?

That's a great place to start!

Random fact: I ran into Coach Joe Paterno on the sideline once and almost knocked him down.


  1. No. He was in the way. :)

    It was at the Alabama/Penn State football game in 1982. I was in the band and we were getting ready to do the pregame show. The PSU team was running off the field as we were trying to get on the field. "Joe Pa" and I were headed right for each other.

    I remember he was wearing a dark blue tie with whales on it!