We are all insane

Heard someone say this recently. It is so revealing.

"Insanity is doing the same thing over and over and over again and expecting different results."

How often do we find ourselves going through the same motions, stuck in the same routines, trying the same tactics, yet we expect a different outcome? Raise your hand if this is you.

Okay, everyone put your hand down.

Why do we do this? Yes, we are creatures of habit. But when we were kids we learned that if we put our hand on a hot stove it hurt! We should be learning from our mistakes and moving on.

Use the same principle in your business. Are you using the same marketing and advertising channels? Are you hiring the same type of people? How is all that working out for you?

Thankfully, there aren't enough asylums around to handle the influx.