Customer service lessons from the Wizard of Oz

David. Come on. Really? The Wizard of Oz?

How can a make believe world about a place located on the other side of a rainbow relate to customer service?

It's pretty easy.

If you're a bank teller, an auto assembly engineer or a school teacher, you can incorporate the values embodied in the characters Dorothy encounters along her journey.

Brain, Heart, Courage

Brain - Make common sense common practice.

Heart - Have compassion and a will to serve

Courage - Be bold, make mistakes, learn and become better

Next time you watch the movie, remember these three attributes.

We are all insane

Heard someone say this recently. It is so revealing.

"Insanity is doing the same thing over and over and over again and expecting different results."

How often do we find ourselves going through the same motions, stuck in the same routines, trying the same tactics, yet we expect a different outcome? Raise your hand if this is you.

Okay, everyone put your hand down.

Why do we do this? Yes, we are creatures of habit. But when we were kids we learned that if we put our hand on a hot stove it hurt! We should be learning from our mistakes and moving on.

Use the same principle in your business. Are you using the same marketing and advertising channels? Are you hiring the same type of people? How is all that working out for you?

Thankfully, there aren't enough asylums around to handle the influx.